Looking for inspiration and ideas for firm growth? Here’s a roundup of some of the best pieces of content we’ve come across recently.
1. Your #1 Competitive Differentiator
There are a TON of articles out there on uncovering and promoting your organization’s differentiator, but this article offers an interesting take that really resonated with me.
According to John Barrows, “there is one thing [your competitors] can’t say they have, which is ultimately the #1 competitive differentiator for all of us. It’s our customers and the results we drive for them.”
Our differentiator is not our resources, thought-leadership or service quality (which are all top-notch, of course); it’s our clients and the value we bring to them. This makes me think about how our marketing can do a better job of sharing our clients’ stories in an impactful way.
2. 5 Articles on How to Ask Better Questions
Yes, I’m including an article round-up within my own article round-up—it’s like article round-up Inception. In all seriousness, asking the right questions in the right way is critical to success within our teams, with our clients, and within the sales process. Kenny Nguyen, CEO and co-founder of ThreeSixtyEight, shares a few of his favorite articles on how to ask better questions.
3. 11 More Audience Engagement Tools You Need to Know
At P&N, in-person events are a significant and critical piece of our marketing strategy. Our goal with these events is not just to draw attendance but to meaningfully engage with clients and prospects.
From voting and polling to presentation-sharing and feedback-gathering, there are low- or no-cost apps available to help take our events to the next level of audience engagement.