As we mark another year down in the books, here’s a look back at some of our most read articles from 2018:
1. Building a Business Development Culture, Summed Up with this Playlist
I was recently re-reading this article that our very own Marketing Director Rachael Higginbotham wrote on building a business development culture and decided it is a story worth re-telling in song form. Enjoy! [READ MORE]
2. Not-So-Busy Season
Accounting firms are famous for “busy season.” Although workloads have begun to even out year-round in some practice areas, late January through the end of April is still the most demanding period of time for accounting firms. Because of the high focus on audit and tax deadlines, it’s oftentimes also the slowest period for accounting marketers.
With less access to client service professionals, how can marketers use their “not-so-busy” season most productively? In a word: prepare. [READ MORE]
3. 7 Tips for a Successful Prospect Meeting
So, you’ve scheduled an initial meeting with one of your target prospects. Great! This first discussion is crucial for relationship development and ultimately winning business. Here’s how not to blow it. [READ MORE]
4. We can do WHAT?!? Educating Employees on Service Offerings
In our firm, one of the challenges we hear most often is that our professionals can’t keep track of everything we can do. They are continually being reminded to look for additional opportunities to help their existing clients, but how can you identify areas in which your firm can help if you’re not aware of all of your service offerings? OR, even if you know what services your firm can provide, how do you know who to talk to?
Team members can’t be expected to have intelligent, meaningful discussions with clients to identify new opportunities without the right tools and knowledge of the firm’s services. So how can marketers help bridge this gap? [READ MORE]
5. 3 Surprising Ways POUNCE Helps Our Team
You already know POUNCE is a professional resume and marketing material management tool that can enable your team members to easily find and distribute up-to-date collateral to prospects.
But after using POUNCE in our own firm, we’ve discovered a few other ways the system makes our lives easier. Here are three surprising ways POUNCE has helped the P&N marketing team. [READ MORE]